Whether it's Google, Bing, Yahoo, or any of the other major search engines out there, there are potential customers there. But how will they find you? What even is SEO?
Search Engine Optimization (SEO) is ensuring that your site ranks as high up as possible on search engines. Although the algorithms that determine these rankings are behind closed doors, we employ various tactics to ensure that your business can be the top listing. Customers don't scroll too far down, after all. And you want to be the listing that captures your potential visitor's eye when they search for something related to your industry. Our SEO audits go over your site's strengths and weaknesses to give you insights as to how you can optimize your SEO ranking, or what strengths you should be leveraging.
There's no one-fits-all strategy to SEO, your optimization depends on your goals, audience, and site content. The backend code of your website is often the weak link, and all of our websites are developed with SEO in mind to give your site maximum visibility to the crawlers that rank your site.
The copywriting on your website can influence your SEO in a major way. When you publish content on your site, from pages to blog posts, using industry-related keywords can improve your ranking by letting the search engines know the general idea of your website.
External SEO is essentially what is called a backlink. These are links that direct visitors to your site from other places on the internet. This may be other forums, social media, or even youtube videos. That's why we encourage creating quality content to publish on your site that not only engages visitors, but allows for a higher SEO ranking.
With so many users online you want to make sure that you are capturing the attention of your most valuable visitors. For example, someone that is looking up vegan recipes won't want to stumble across a page that consists of web development content. That's why ensuring that the keywords you use and the platforms that you are linking from are relevant to your industry can be key to letting your visitors find you.
Not only are all of our custom built sites optimized for SEO, we also offer SEO audits and support for optimizing pre-existing websites that could use a boost. Just contact us below to find out more information on how we can help you out!
Ready to start the conversation on transforming your business? Send us a message and we'll get right back to you, working on solutions - optimized just for your business.